Monday 10 December 2007

Using Flyers As A Marketing Tool

Marketing with a well designed flyer can increase your new business.

Are flyers an effective form of marketing? You bet! It does depend on how you get your flyers into the hands of your prospects though.

Flyers are a great way to market your business and the low entry costs into this form of marketing make it very popular for small to medium sized companies.

Here are some ideas for you to get your flyer into the right hands.

If you are a retail business providing products or services to consumers then you need to go where your consumers are. It costs next to nothing to go down your main High Street in town and hand out your flyers to your demographic. What do I mean by demographic? I mean the people you would expect to be your customers.

Lets say that your shop sells training shoes. Everyone can wear training shoes of course but your target customer is more likely to be teen to twenty something, males. If you gave out 500 flyers to middle aged shoppers you would still hit the bank for the teens but you are more likely to get a bigger strike rate speaking direct to your market. The design of the flyer will do the talking so make sure that it communicates with your target on their level.

Based on what I have just said, you need to know who your market is and you need to speak direct to your market through the design of the flyer. Don’t underestimate the design of the flyer. If you have the best trainers in the world at the best prices and your flyer looks cheap and nasty, you are unlikely to get your message over.

The biggest mistakes people make when using flyers as a marketing tool is to get them in the wrong hands and to have a poor or weak marketing message conveyed by a poor design.

If you are a business to business company, your task is a little harder. You need to spend a bit more time identifying who your potential customers are. Once you have identified your customers you have several options open to you delivering your flyer.

You could try the High St technique above but your failure rate will likely be very high. You need to hit the decision makers in the company and picking someone out in the High St based on what they look like is not an exact science. You are more likely to get to the people you want by posting your flyer.

Identify where your customers congregate in the world of printed directories. Yellow pages for instance or the Chamber of Commerce directory. You can then address your flyer to the business owner or the Director with a pretty good chance that your flyer will get to the address at least. The larger the business you are trying to deal with the more specific your address will need to be. If you have time to call up and get the name of the prospect then this will increase your hit rate.

2nd class stamps are not expensive. Printing a couple of thousand flyers is not expensive either. This leaves the cost of the design. For as little as £120 you can get a professionally designed, high-impact, must read flyer design. This form of direct marketing if done correctly can be very powerful. You can reach more prospects for less money than say placing an advert in a local paper or buying some keywords on a search engine.

You could also try business networking meets. Breakfast clubs are great places to meet like minded business people. Take along a stack of flyers and hand them out.

If you are looking to attract new business you should give serious consideration to marketing with flyers. Add this technique to your overall marketing plan and you will reap the rewards by catching prospects that you might not get marketing to them through other mediums.

Here are some examples of flyer designs created by http://www.logoquality.com/. Printed on a good grade paper or card, these flyers are designed to attract customers.











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