Business stationery is one of the main parts of your corporate branding. Your business stationery is like an extension of your sales force. It is working for you 24 hours a day quietly in the background.
When you send out a letter to a prospect, your letterhead should scream "Professional Company". When you leave a business card with someone you chatted with at a networking meet it should scream "Professional Business". When you send out a sample to a prospect and you include a hand written compliments slip it should scream "Professional Firm".
You want your customers and prospects to think you are a serious business and to put yourself ahead of your competitors. A simple way to do this is to have your stationery designed by a professional graphics design firm. You want your stationery to look the biz. Not a template like the stuff you get for free from the Microsoft website or something you knocked up yourself. That just screams out "CHEAP".
Have a look at these designs created by http://www.logoquality.com/. These stationery designs consist of A4 letterhead, business card and compliments slip. Each design incorporates the logo design and accents of the brand seamlessly to give maximum WOW factor. This style of design promotes your brand and gives your customers and sales prospects confidence in your business.
These designs look very professional and will make your business standout but that is only part of the job complete. You need to have this stationery printed on quality stock.
Consider the finish on the business card too. A glossy finish for instance will bring the colour out and give the card an extra thickness. If you take a cheap option printing your company stationery it will show. For a few quid extra your stationery will feel as good as the design looks. Many graphic designers will help you make the right choices and point you to a printer where you can go to get the stationery done professionaly.
LogoQuality has a print dealership and will print the stationery designs on quality paper and card stock for you for a great price.
No comments:
Post a Comment